As news of naive customers taken for ride by jewellers makes news headlines in prominent newspapers like this Gold not as pure as claimed, finds BIS survey, this Customers lose over rs.10000 Crore annually and this wonderful article by Shailendra Kakani Hallmarking to increase gold consumption in India point it becomes increasingly "smart" to learn a little more about hallmarking expecially if jewellery shopping is imminent.
Now coming to the title of this post.
According to Bureau of Indian Standards (BIS) "Hallmarking is the accurate determination and official recording of the proportiante content of precious metal in jewellery. Hallmarks are thus official marks used in many countries as a guarantee of purity or fineness of gold jewellery".
BIS is a regulatory body of the Govt. of India which has standardised various products consumed today.
It is very important to understand the benefits provided by ensuring Hallmark Jewellery. As pointed out on top , A BIS survery found 90% of the smaples below state dpurity. Some as low as 44%. Consumers lose more than Rs. 10,000 crore annually due to this fraud.
So how can one identify Hallmarked Jewellery?
There are 5 visible marks on the back of your jewellery which are mandated by BIS (more here).
- BIS Hallmark Logo
- Purity of Gold '916' -22ct, '875' - 21ct and so on.
- The Hallmarking centre's Logo.
- The jewellers' identification mark.
- Year of Hallmarking 'A' -year 2000, 'B' -year 2001 .... 'H' - year 2007.
So armed with this knowledge and a magnifying lens( the marks are usually very small to be legible with naked eyes) you are ready to give your local jeweller a hard time:)